Not long ago, growth covered a lot of sins. Pipeline could be bought, teams could be scaled fast, and payback periods were… flexible.

Capital markets were forgiving and go-to-market strategies didn’t always need to stand up to deep scrutiny.

That world is gone.

Today, every GTM dollar is under scrutiny. Boards expect predictable, capital-efficient growth, while AI promises efficiency - but often lands on top of fragmented systems and inconsistent execution.

This executive dinner brings together senior marketing and sales leaders for a candid, off-the-record conversation on what it really takes to build a repeatable, scalable, and efficient GTM engine in 2026.

We’ll dig into:

• What capital-efficient pipeline actually looks like
• Where AI is helping - and where it’s just noise
• The shift from volume to precision in GTM
• Evolving sales motions: SDRs vs. full-cycle reps, direct vs. channel
• The growing pressure to own your audience, data, and customer relationships
• Why events and high-trust channels are being reevaluated through an ROI lens
• And the big question: Do we actually understand the math behind how our GTM engine produces revenue?

It’s a working conversation - designed for leaders to share what’s working, what’s not, and where things look great in a dashboard but fall apart in reality. Expect a few war stories, a few hard truths, and likely some shared frustration around things like attribution, data gaps, and “mystery pipeline.”

If the night ends with a bit of collective clarity, and maybe even a “GTM + AI therapy session” where we compare notes on what’s real, what’s broken, and what’s actually worth doubling down on - we’ll consider it a success.